Sunlight Is The Best Disinfectant
Justice Louis Brandeis coined this marvelous phrase: “Sunlight is the best disinfectant” in praise of transparency and honesty in public policy. It also works in marketing, public relations, and customer service.What’s weird to me is how few companies and organizations actually practice this in an effective manner. In this the Connected Age, I can’t fathom how a company thinks it can “manage” its way out of a crisis without stating the simple truth.